• Talking Gender

    There’s a lot of talk about gender and toys going on these days.That’s not surprising, it’s a hot topic in the culture, and as we always say, the toy industry always reflects the culture at large. True to conversations around any “not button” topic these days, some of the talk is substantive, and some of

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  • Why Kids Need to Read

    In a world completely dominated by video in which the average kid spends more than 2.5 hours a day watching narrative entertainment on a screen, is reading still relevant? That’s a leading question; you know where I’m going to come down on that. After all, reading belongs in a well-balanced toy box—not just for learning

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