I can’t tell you how many people over the years have introduced a product to me saying, “This is going to be a huge fad.” (It’s a lot.) I can, however, tell you how many of those ended up actually becoming fads. Exactly none. A fad is an anomaly in the world of toys. No
The Toy Biz
Top Toy Trends 2019—A First Look
What are kids going to be putting on their lists to Santa in 2019? (And asking for throughout the year?) Well, nobody really knows the answer to that, but in the high stakes toy business, inventors and manufacturers have been placing their bets since last year. And now, it’s go time. The first months of