theToyGuy.com is a site intended to provide and share information from kids, families and anyone who enjoys toys and play. While we love hearing from everyone who visits, children under 13 years of age should be sure to ask parents' or guardian's permission before submitting any information to theToyGuy.com.

Our goal is to be the source for what's new, hot and fun in the toy and entertainment industries. All of us had a great time being kids—and we want to make sure that you do too.

For parents, we want to be able to share realistic information and ideas that will help you enjoy your kids' childhood's as much as they do.

To help us figure out what you like and don't like about our site, we may ask for your opinion from time to time. In some areas of the site, we provide opportunities for our visitors to send us their ideas and opinions. theToyGuy.com will post some ideas and opinions online without any personally identifying information. We may publish first names or where you're writing from—such as "Brenda from Florida thinks the new Barbie Doll is very cool." This lets kids and parents from all over the country know where you're writing from. You may always request, however, that we not even publish that much information.

theToyGuy.com does not sell or release any information gathered on our websites to any third parties. All information gathered online will be used only by theToyGuy.com and our parent company Byrne Communications and our alliances for internal marketing analysis and to improve the Web site.

We will only use any personal information (such as name, mailing address and e-mail address) contained in your e-mail to respond to your specific inquiry or comments in the e-mail. Though we may keep your e-mail for a period of time, we will not use any personal information contained in your e-mail for any purpose other than responding to your specific inquiry or comments. The only time we will keep personal information such as name, mailing address and e-mail address is from persons who wish to be on our mailing list for updates on new developments from theToyGuy.com. As these new features are added to the site, you will be invited to participate, if you choose.

Additionally, as the site develops, we hope to run promotions and contests. To participate in some of these programs, you may be asked to provide an e-mail address or screen name, so that we can let you know if you won a prize. Please do not use your real name for these promotions. For other theToyGuy.com promotions, we may request your name and home address in order to send you products or information by regular mail. Remember, children under 13 years of age will need their parent or guardian's permission before providing this information and before entering any contest.

theToyGuy.com will not share any personally identifiable information provided by you with any other person or company without permission. However, we may in the future request information from you that may be shared with others. In these situations, you will be told of this in advance, and you will always be given an opportunity to say no. We respect your privacy and your choice not to have your personal information shared with other people.

We reserve the right to change this policy at any time by notifying guests of the existence of a new privacy policy. Check this page periodically to see if any changes to the policy have been made.